One thing the producers of the Oscars should have learned from television in 2009 is that Hollywood loves a success.
A first analysis of Hugh Jackman hosted Extravaganza were mixed. And the feeling inside the Governors Ball that night, as new parts of odor emission – “innovations” as the former acting winners kart difficult to distribute the candidates praise probably they did not care much – just added a lighter shade of red for the aging starlet.
But ratings rose. About 10 percent more people to look, reverse the downward spiral of recent years. And voila! – The performance was almost universally considered a success since then.
Bill Mechanic and Adam Shankman developed their plan for the ceremony of the 82nd annual March 7, should be aware that their efforts will criticize unless you attract more eyeballs, while retaining the aura of Academy Awards that night the annals of Hollywood most respected and self-celebration.
Here’s how: Insert the movie trailers on display.
Think about it. Strategic sometimes slow to five points at the ceremony, a star is like entering a two-minute clip images never before seen excerpts of his next film. All the major studios, mini-Major and Specialty will be invited to participate in a lottery for the five slots, the only rule is that the winner studios clip – any clips, it can be anything from a project of prestige or “Iron Man 2 “- has never been seen before.
Can you imagine what kind of interest that would have occurred if the summit revealed the first glimpse of the “Twilight Saga of June L ‘: Eclipse” during the broadcast? In fact, we need not speculate. Exclusive pictures of “New Moon” – including the first shots of shirtless werewolf film – released during the MTV Movie Awards in June, and assessments of the show jumped 92 percent in the target demo, its best performance in five years.
Studios probably jump for the opportunity to present their products in front of the most brilliant billion-or-so movie fans who listen to the world. If Warner Bros. had the opportunity to make his debut in three minutes of “creation by Christopher Nolan,” millions will probably tune just to see what the “Dark Knight”, the Director has up his sleeve. When this look-Loos are also exposed to small films that were honored as the most likely “The Hurt Locker” or “precious”, good for the film industry.
Shankman, mechanics and all, but could provide a slight increase in votes Oscar, if not more populist harrowing images as “Avatar” or “hangover” make the cut with the voters. Also, if the strategy works, the Academy may return to the five best picture candidates in the coming year, rather than continue to drive more Oscar viewers changing the rules that people are really worried.
Includes trailers, probably by forcing producers to reduce the musical numbers and a brief presentation of some prices. It may also some disadvantages. Studios that do not win the lottery could complain, and an ardent traditionalist faction believes that the Oscars are tonight in Hollywood should be concerned about art, not commerce (as if the ship had sailed long before that “Titanic” won best photo of 1998).
Introduce a little popcorn ‘the party does nothing to diminish their Oscar. However, the Academy has evolved in this direction last year, losing 50-year ban on advertising video during the show. Now that the studios do not win the lottery would be free to buy their way through an advertisement (subject to the same restrictions of the Academy of ads touting the film for awards or the current version). Because the Super Bowl in the first outlet for trailers beginning of summer blockbuster with Oscar potential, which gives a mass audience, you know, really care about cinema?
The Oscar should be a celebration of cinema, a night of year when movie fans around the world gather to watch the best in the industry has to offer. The price of honor the results of last year, and adding a list of television and film trailers that give the audience a taste of great things to come.
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