“Potter”, ready to fend off a trio of newcomers
July 23rd, 2009
“Harry Potter and the Half-Blood Prince” is on track to be crowned king of the domestic box office again this weekend.With 200 million dollars in its cauldron at the start of its second weekend alone, Warner Bros. ’ “Prince” could fall 60 per cent of the first frame of a recount and yet 31 million U.S. dollars second session. The strengthening of the film are its prospects for expansion of four high gross Imax locations to 162.
Although the three films opening in wide release Friday are expected to do solid business, none can compete for the title of the weekend.
Sony romantic comedy “The Ugly Truth” Helmed by Robert Luketic (“21″) and starring Katherine Heigl and Gerard Butler could be the strongest of the new images, with tracking polls showing the pre-opening prospects for a north of $ 20 million.
Produced for less than $ 40 million, “Truth” is rated R, but is likely to draw the best among older women, who hope that the executives in the line of kids for a date night outing. Sony offers 160 sneak previews of “truth” over the weekend and attracted 90 percent capacity audiences.
Meanwhile, Disney’s Jerry Bruckheimer-produced action-comedy family “G-Force” with a mix of CGI and live action, is also looking for good amid signs that a strong marketing campaign is taking root.
For the effects supervisor Helmed become director Hoyt Yeatman, “G-Force” could also be 20 million dollars this weekend. Premium ticket prices in over 1,600 3D auditoriums help the cause. Study May release of Pixar “Up” boasted 1540 3D locations.
But there is still little doubt of the strong interest in the affect Potter pic “G-Force”, which has the same rating PG. The question is whether the impact will be minimal or severe. “The Prince” and “G-Force” of the same target audience, but he plays much younger.
Playdates set for 3693, “G-Force” bags a negative cost of $ 80 million more.
Warnings “R-rated horror film” Orphan “Midt million to do this weekend, with strong interest among young people clear film. The story of a demon seed orphans in tears is a woman-oriented, but the question remains whether girls being turned off by the film is restricted qualifying. “Orphan” was directed by Jaume Collet-Serra (“Goal II: Living the Dream”).
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